Primacy shouldn't go to the bigger player.
Community bankers want to grow relationship depth and primacy with their account holders before they leave for a neo or megabank, but signal data lives in multiple systems and opportunities pass quickly.
We believe community institutions with real relationships and real history shouldn't lose to a bigger player with neither.
of new checking accounts go to neo-banks and mega-banks
Cornerstone Advisors, 2025
in deposits have left community banks for fintechs and neobanks
Cornerstone Advisors
fewer households call a community bank their primary checking home
McKinsey, 2025
Three products, one system of growth.
CheckingScore
The industry's most widely used checking account health benchmark — see exactly how your portfolio stacks up.
Learn more →ProfitabilityBaZing
Relevant, money-saving, and protective benefits for consumers and small business account holders.
Learn more →DepthMonetizeIQ
Turns the data you already have into the relationships you want to grow with personalized products and offers built from core, loan, and card data.
Learn more →Every morning, your team knows exactly where to focus and has the tools to execute.
System-generated opportunities surfaced from core, loan, and card data.
Personalized products and offers matched to genuine account holder need.
Campaign execution and reward fulfillment handled end to end.
Mega-bank sophistication with community banking soul.
This morning's focus
Live- Direct deposit at risk182 households
- Ready for a loan offer$4.2M pipeline
- Wallet share leaking to a neobank97 accounts
- Small business upgrade fit41 businesses
Relationships are everything.
You can’t be in business since 2001 without building great relationships with clients, and helping those clients build great relationships with their customers and members.
Through proprietary analysis tools, industry-leading consumer research, and years of experience working with hundreds of financial institutions, our team delivers analytical and strategic insight plus modern checking products to institutions looking to grow and expand relationships.
- Since 2001
- Two decades building checking strategy with community institutions.
- Hundreds of institutions
- Banks and credit unions served across the country.
- Thousands of bankers
- Relationships behind top-performing retail and SMB checking strategies.
- Industry voice
- Thought leadership for ABA, NAFCU, CUES, American Banker, and more.
See how our team can help yours.
Find out where primacy is slipping, which account holders to reach first, and how to find deposit growth in the data you already have.
Book a 10-minute demo